Wholesale pricing strategy and market positioning of Chinese fragrant cream products
In the vast daily chemical products market in China, fragrance cream, as a personal care product that integrates fragrance and skincare functions, has shown a continuous growth trend in recent years. Especially in Yiwu, Zhejiang Province, as a well-known national commodity distribution center, the wholesale business of its fragrance products is particularly prosperous. This article takes Yiwu Wancheng Xiang Crafts Co., Ltd. as an example to deeply analyze the wholesale price strategy and market positioning of Chinese fragrance products.
1、 Market background and demand analysis
In recent years, with the improvement of people's living standards and the change of consumption concepts, the demand for personal care products has become increasingly diversified. Perfume, as a product that can emit charming fragrance and nourish the skin, is deeply loved by consumers. Especially among young women and the middle class who pursue a high-quality life, the market demand for fragrances continues to grow.
Yiwu Wancheng Xiang Crafts Co., Ltd., with its deep cultivation and meticulous work in the field of fragrance, has gradually become a leader in the industry. The company not only focuses on improving product quality, but also attaches great importance to accurately grasping market demand. Through flexible pricing strategies and clear market positioning, it has won the trust of a large number of customers.
2、 Wholesale pricing strategy
In the wholesale market of fragrance products, price strategy is one of the key factors affecting sales volume. Yiwu Wanchengxiang Crafts Co., Ltd. has adopted the following wholesale pricing strategies:
Batch discounts: For customers who purchase in large quantities, the company provides tiered price discounts to encourage customers to increase their purchasing volume and increase sales revenue.
Seasonal adjustment: Adjust wholesale prices in a timely manner according to market seasonal changes to cope with market demand fluctuations.
Long term cooperation benefits: Establish stable supply relationships with long-term cooperative customers, provide more competitive prices, and enhance customer stickiness.
These pricing strategies not only help enhance the company's market competitiveness, but also effectively attract and retain customers, promoting long-term business development.
3、 Market positioning strategy
Clear market positioning is the key to a company standing out in a fiercely competitive market. Yiwu Wancheng Xiang Crafts Co., Ltd. has adopted the following strategies in the market positioning of fragrance products:
Target consumer group positioning: The company positions its target consumer group as young women and the middle class who pursue a high-quality life. Through market research and data analysis, it accurately grasps consumer needs and launches fragrance products that meet their preferences.
Product differentiation positioning: In product research and development, the company focuses on innovation, launching products with unique fragrances, skincare functions, and exquisite packaging to meet consumers' personalized needs through differentiated competitive strategies.
Brand image shaping: Through various channels such as advertising, packaging design, and social media marketing, shape a high-end and elegant brand image, enhance brand awareness and reputation.
These market positioning strategies not only help the company stand out among numerous competitors, but also enhance consumer brand loyalty and bring sustained and stable revenue to the company.
4、 Channel Expansion and Interactive Marketing
In terms of channel expansion, Yiwu Wanchengxiang Crafts Co., Ltd. not only focuses on the layout of traditional retail channels, but also actively embraces the e-commerce era, expanding sales channels through e-commerce platforms and social media platforms, and achieving integrated online and offline marketing.
At the same time, the company also focuses on interactive marketing with consumers, organizing online activities, participating in topic discussions, and providing user experience sharing through social media platforms to establish close connections with consumers, understand their needs and feedback, and timely optimize products and upgrade services.
5、 Conclusion and Prospect
In summary, Yiwu Wancheng Fragrant Crafts Co., Ltd. has successfully gained market recognition in the wholesale market of fragrance products through flexible pricing strategies, precise market positioning, innovative product research and development, and diversified channel expansion. In the future, with the continuous changes in consumer demand and the intensification of market competition, the company will continue to adhere to the development concept of innovation leading and quality first, continuously enhance brand influence and market competitiveness, and provide consumers with higher quality and personalized fragrance products.
