Exploration of Marketing Strategy Innovation in China's Fragrant Cream Wholesale Market

In recent years, with the increasing attention of consumers to personal hygiene and odor perception, the fragrance cream market has shown a rapid growth trend in China and even globally. Especially in China, as an important link in the supply chain, the innovation of marketing strategies in the fragrance wholesale market is not only related to the survival and development of enterprises, but also plays a crucial role in the progress of the entire industry. This article takes Wancheng Xiang Crafts Co., Ltd. in Yiwu, Zhejiang, China as an example to explore the innovative marketing strategy of the fragrance wholesale market.

1、 Market positioning and segmentation

Wancheng Fragrance Crafts Co., Ltd. first clarified its market positioning in the fragrance paste wholesale market. Through in-depth market research, the company found significant differences in the demand for fragrance among different consumer groups. Therefore, the company has decided to launch differentiated products for consumers of different ages, genders, and purchasing power, such as men's fragrance, women's fragrance, and children's fragrance, to meet the diversified needs of the market. In addition, the company also focuses on product segmentation, such as launching natural organic fragrances, multi-functional fragrances, etc., to meet consumers' pursuit of health, environmental protection, and multi efficacy.

2、 Product innovation and technological upgrading

In the fierce market competition, product innovation is the key to maintaining competitiveness for Wanchengxiang Crafts Co., Ltd. The company continues to increase its research and development investment, committed to developing new products with unique functions, fragrances, and designs. For example, the company's high-end fragrance products with added skincare ingredients and sunscreen functions not only meet consumers' pursuit of beauty, but also enhance the added value of the products. At the same time, the company also focuses on technological upgrades, adopting advanced manufacturing processes and quality control systems to ensure the stability and safety of product quality.

3、 Brand building and marketing promotion

Brand is one of the core competitiveness of enterprises. Wancheng Xiang Crafts Co., Ltd. is well aware of the importance of brand building and actively shapes and enhances its brand image through various means such as advertising, packaging design, and promotional activities. The company emphasizes the dissemination of brand stories, allowing consumers to understand the cultural concepts and value pursuits behind the brand. At the same time, the company also utilizes online channels such as e-commerce platforms to expand sales channels and increase market coverage. By combining online and offline methods, the company has successfully pushed its products to a broader market.

4、 Channel expansion and cooperation alliance

An effective channel network is the key to marketing. On the basis of consolidating traditional retail channels, Wanchengxiang Crafts Co., Ltd. actively expands online sales channels and establishes cooperative relationships with multiple e-commerce platforms. In addition, the company also focuses on collaborating and forming alliances with other related industries, such as beauty salons and fashion retailers, to expand its market influence through joint promotional activities and other means. This diversified channel strategy not only increases product sales, but also enhances brand awareness and reputation.

5、 Interactive Marketing and Customer Loyalty Program

Establishing interaction with consumers is an important way to enhance brand recognition and customer loyalty. Wancheng Xiang Crafts Co., Ltd. implements interactive marketing through social media platforms, such as participating in topic discussions, hosting online events, and providing user experience sharing. These activities not only bring consumers closer, but also collect their feedback in a timely manner, providing strong support for product optimization and improvement. In addition, the company has established a customer loyalty program, which rewards loyal consumers by providing specific discounts and gifts, further consolidating the long-term relationship with consumers.

6、 Green Environmental Protection and Sustainable Development

With the increasing awareness of environmental protection, green environmental protection has become an important development direction for the fragrance industry. Wanchengxiang Crafts Co., Ltd. actively responds to the national call and promotes green production and packaging. The company uses environmentally friendly materials to make packaging, reducing its impact on the environment. At the same time, the company also focuses on the sustainability of its products and has launched a series of natural organic fragrance products to meet consumers' demands for environmental protection and health.

In summary, the marketing strategy innovation of China's fragrance wholesale market is a systematic project that requires joint efforts from enterprises in market positioning, product innovation, brand building, channel expansion, interactive marketing, and green environmental protection. The successful experience of Wanchengxiang Crafts Co., Ltd. provides useful reference and inspiration for other enterprises in the industry.